Ball AI by Automatic AI
We're closing the gap between athletes who put in the work and the training tech that usually costs a fortune or only lives in elite gyms.
Our Story
Our CEO Julien Bourgeois grew up in Louisiana putting up shots in the driveway. The reps were there; the budget for trainers, club fees, and pro-grade gear wasn't—and most tracking tech was built for facilities, not everyday athletes.
He started on Apple Watch, learned what blocked adoption, and pivoted hard to the iPhone: same mission, much lower friction. Ball AI is the result—computer vision on the phone you already have, so you can train with just a ball, a hoop, and feedback that used to be out of reach.
Basketball first because it's what this team lives and breathes. The north star is simple: get real training tools into more kids' hands, anywhere they can find a rim.
"If you have the work ethic, you shouldn't need a five-figure setup to prove it."
— Julien Bourgeois, CEO
50,000+
Active Players
500+
Coaches
3M+
Shots Tracked
4.5
App Store rating
Meet the Team
Operators, engineers, and trainers building for the driveway—not only the D1 weight room.
Julien Bourgeois
LinkedInCEO
Ole Miss CS & entrepreneurship. Has taken products past $80K MRR before; coded the first Ball AI prototypes and still drives vision, fundraising, and how the company ships.
Finn Farrah
LinkedInCMO
ASU undergrad; runs brand and growth—how Ball AI shows up for players, parents, and programs in the wild.
Kyle Travis
InstagramFounding trainer
The face of Ball AI in the training world—1M+ followers, 20K+ clients coached, Silicon Valley facilities, and a résumé that puts him among the most visible trainers in basketball.
Mark Webster
LinkedInCTO
Georgia Tech AI background; leads computer vision and the technical moat behind shot tracking.
Ayush Dubey
LinkedInFull-stack engineer
ASU master's grad; builds the internal dashboards, analytics, and ops tooling so the team can see what's working and move faster.
Lovish Malik
LinkedInComputer vision engineer
Ole Miss; ships and improves the models that power in-workout feedback.
Shashwat Singh
LinkedInAI engineer — LLM & agents
India-based; 5+ years shipping models to real users. Works Gemini and multimodal hooks into the product so coaching feels reactive—context from the session, not a script.
Ayush Raghuvanshi
LinkedInAI engineer — RAG & CV bridge
Also India-based, same ballpark of experience. Owns retrieval and grounding so generated guidance cites the right signals, and keeps that layer aligned with what computer vision is seeing on the court.
Barry Daoust
LinkedInSales & partnerships
Based in Hawaii, still in high school—owns the partnership track with trainers, facilities, and programs who want Ball AI in their lane.
Plus marketing interns, a clipping crew, and design support keeping the content and brand moving every week.
Join Us on This Journey
Whether you're a player looking to improve or a coach building champions, Ball AI is here to help.